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Resume

Work Experience

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Work Experience

Content Specialist | Pyxl
April 2021 - Present

 

Worked within the Marketing team to develop digital content assets for various clients across various industries such as healthcare and technology.

  • Created over 50+ optimized-blog articles for clients to assist in SEO reports.

  • Produced and scheduled social media campaigns to ensure improved metrics.

  • Customized copy for email marketing campaigns and website pages.

  • Analyzed KPIs for monthly analytics reports to generate insights for clients.

 
Digital Marketing Intern - Angles & Insights 
August 2017 - April 2021

 

  • Worked with a team to develop strategic planning for monthly marketing events.

  • Maintained the website with updated content and SEO techniques.

  • Creation and distribution of press releases.

  • Planned, managed and executed social media campaigns.

  • Developed strategic plans to promote events through email marketing, social media and website content. 

 

President - Student Activities Board
May 2019 - May 2020

 

Responsible for the oversight of a large, dynamic event programming organization and its budget. Provide consistent and professional guidance for the organization's membership. 

  • Determine the direction of the organization and lead Directors towards achieving strategic goals. 

  • Conduct the primary management of external relations for the board. 

  • Facilitate, moderate and organize weekly meetings, training, and discussions with the board. 

 

 

Associate President - Student Activities Board​
January 2019 - May 2019

 

Train under the previous SAB President to prepare for the upcoming transition. Take part in weekly meetings to better understand the roles and responsibilities of the President.

  • Weekly training meetings with the current President.

  • Creation and proposal of the annual budget.

  • Meeting with ABOD executive team regarding goals.

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Social Media Intern - Department of Hispanic Studies ​January 2020 - May 2020

 

Research and write content to share on various social media platforms in English and Spanish. ​

  • Maintain social media accounts.

  • Creation of a content calendar for postings.

  • Coordinated a social media photo contest.

  • Crafting 3 longer articles to be published on the website. 

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Education

University of Kentucky 

August 2016 - May 2020

Integrated Strategic Communication & Spanish ​

GPA: 3.9

University of Texas

August 2020 - May 2022

MA in Advertising

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Personal Skills

  • Organization

  • Time Management

  • Adaptability

  • Problem Solving

  • Teamwork

  • Self-motivated

  • Reliable

  • Creative Thinking

Professional Skills

  • Advanced Written Spanish

  • SEO

  • Illustrator & Photoshop

  • Social Media Marketing

  • Email Marketing

  • Google Ads

  • Microsoft Office

  • Wordpress & Wix

Relevant Coursework

  • Visual Designs
  • Research Methods
  • Strategic Public Relations
  • Media Management
  • Digital Strategies
  • Sales Promotion
  • Creative Strategies

Certifications

  • Google Analytics Individual Qualifications
  • The Fundamentals of Digital Marketing -- Google 
  • SEO for Social Media -- LinkedIn
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Past Clients

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Suzanne McDonald 

CEO & Owner

Angles & Insights

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