Latest Work
The University of Texas -Austin | Advertising Master's Program
Ad Campaign: Ross
Account Planning
Tasked with creating an advertising campaign that helps to revitalize the Ross brand based on a briefing from GSD&M.
Ad Campaign: Outdoor Voices
Persuasive Theory and Communication
Worked with Outdoor Voices to develop an advertising campaign geared towards Gen Z while using persuasive theory to justify campaign decisions.
Ad Campaign: Champion
Creative Strategies
Tasked with creating an advertising campaign that allows Champion to remain a relevant athleisure brand in an oversaturated market.
*Group Project-- Role of Strategist*
Ad Campaign: Champion
Creative Strategies
Tasked with creating an advertising campaign that increases awareness of Haribo products other than Gummy Bears.
*Group Project-- Role of Creative Director*
The University of Kentucky | BA in Integrated Strategic Communication
Adobe Campaign - AAF NSAC
Part of The University of Kentucky's Spring 2020 NSAC team. Our client was Adobe and we were tasked with creating an integrated campaign for the Adobe Experience Cloud Advertising. I served as a member of the research team, contributing to the overall media plan for the campaign strategy.
Brand You Package Design
ISC 497: Visual Designs
Tasked with creating a brand package that is representative of our personal brand.
Each graphic was designed using Adobe Illustrator.
Doggone Good Candy Bar Design
ISC 497: Visual Designs
Tasked with designing a candy bar label for a fictional brand.
Each graphic was designed using Adobe Illustrator.
Strategic Framework: Sling TV
ISC 351: Case Management
Tasked with creating a presentation that dives into the strategic framework of Sling TV.
Topics include positioning statement, objectives and the core idea.
Final Media Plan: Beats by Dr. Dre
ISC 451: Media Management
Tasked with creating a media plan book for Beats by Dr. Dre.
Topics include brand profiles, media scheduling and creative executions.